Regis Bittencourt highway saw a number of improvements and became much safer under the management of Arteris. After the renovations, Arteris wanted to announce these improvements with a bang during the 4th Arteris Traffic Safety Forum. Exploring the features of HoloLens with augmented reality, the projections were inserted into a holographic pop-up book.
> my role
With the scripts in hands, I directed the experience with the team from concept, 3D and animation. Despite the huge challenge of technical limitations of HoloLens, I worked to find a low-poly aesthetic that was light and allowed by the processing of the glasses. My special partnership was with the Motion, Daniel Ueno and the genius of Unity, Ken Ichii.
