Bauducco Farm App

The packaging of Bauducco's products for the children's line was needed to replace its licensed character. So, the idea was to use the packaging itself as a trigger for entertainment and education in augmented reality.

From the concept "Bauducco Farm", characters were created from the ingredients of the products. With the characters themselves, it was possible to create interactions in augmented reality, games and customizations.

I was responsible for the visual design and game design of the games, based on the concept developed by the packaging design agency. In collaboration with another UX designer, we created all the experience (from researching, benchmarking, wireframes, user flows) and enhanced the product through usability testing with children.