VW Motor Show

The New Volkswagen marked a milestone in the company’s history by introducing new concepts and highly anticipated vehicle categories. These innovations called for a launch that matched their significance. This led to a partnership between Volkswagen and Vetor Lab, the innovation hub of Vetor Zero, to create experiences combining cutting-edge technology with creative freedom.

The perfect stage for these launches was the 2016 São Palo Motor Show, with some experiences being reused in 2018. These immersive experiences used cutting-edge technology to captivate visitors to the Volkswagen stand and understand the new meaning of the brand..

My role spanned across various aspects, from co-creating the narratives, art direction, UX/UI for virtual reality, to supporting the executive production of the projects. Below is a description of each experience and my contributions:

The New Volkswagen marked a milestone in the company’s history by introducing new concepts and highly anticipated vehicle categories. These innovations called for a launch that matched their significance. This led to a partnership between Volkswagen and Vetor Lab, the innovation hub of Vetor Zero, to create experiences combining cutting-edge technology with creative freedom.

The perfect stage for these launches was the 2016 São Palo Motor Show, with some experiences being reused in 2018. These immersive experiences used cutting-edge technology to captivate visitors to the Volkswagen stand and understand the new meaning of the brand..

What if we could take all the visitors to the production line of a futuristic Volkswagen? Using VR and 4D effects, visitors were transported to this reality, witnessing every detail of the new Golf assembly process at Volkswagen's headquarters in Wolfsburg, Germany, highlighting the company’s key assets.

What if we could take all the visitors to the production line of a futuristic Volkswagen? Using VR and 4D effects, visitors were transported to this reality, witnessing every detail of the new Golf assembly process at Volkswagen's headquarters in Wolfsburg, Germany, highlighting the company’s key assets.

The TSI is a turbo engine that combines power with Volkswagen’s most advanced technology. It introduces so much innovation that the only way to truly understand its advantages is from the inside out. So, we decided to showcase the TSI’s performance as an immersive experience. Using an Oculus Rift in a high-powered G-Force simulator, visitors were miniaturized and taken on a journey through the engine itself.