Digital Dealer Experience Volswakgen

The proposal was to create the concept of the Dealership of the Future — an activation that would allow customers to view cars and accessories in a portable and modular way, providing an excellent purchasing experience. The initiative was successful, and all Latin American markets started using the tool.

To produce the experience, creations were designed, such as an application for a touchscreen TV, a virtual garage using Samsung Gear, a Sales app, and a companion app for tablets through which dealership employees could view the user's VR journey in real-time to offer the best sales experience possible.

Car Configurator is a subject that really excites me. Developing a project that is effective, organized, with good images, and that correctly considers the automaker's portfolio was a huge challenge — much more than a gimmick experience of just changing colors and models. In this case, the challenge was to transform Volkswagen's extensive portfolio into an intuitive experience. But the project had an advantage: the dimensions of the touchscreen allowed all the filters of the selection tree to be visible, with minimal page changes for the user.
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I designed all the UX and interfaces for the screen, the sales assistant app, and the 360º garage. I have a special affection for this project because my prototype evolved into something greater in activation and live marketing across all LATAM markets. As a bonus, the action was reused at the São Paulo Motor Show.