T-Cross App

The T-Cross was one of Volkswagen's biggest launch in recent years at the Motor Show. The awareness strategy started 5 months before, raising expectations for brand lovers and the press with a complete augmented reality version of the car.

The app, in addition to the car in AR with scales up to 1:1, had 3D animations demonstrating the main features, changing colors and a drive yourself, where it was possible to simulate driving the T-Cross in real time.

I worked on the overall art direction, app interfaces, iconography, and usability. William Queen was the Unity artist responsible for optimizing the car, with whom I was able to work on better HDRs, color corrections, and reflections for the car, so that it would look good on any surface.